Marketing and sales campaigns are increasingly using promotional sets and multipacks to enhance a product’s appeal and encourage customers to make a purchase. These types of solutions are particularly popular in retail and e-commerce, where effective product presentation has a direct impact on customers’ purchasing decisions.

However, preparing promotional kits requires additional logistical processes related to picking products, packaging them, and preparing them for distribution. This is precisely where co-packing services come into play.

What does putting together promotional kits involve?

In the case of promotional bundles, co-packing involves combining several products into a single sales package, which is then sent to distributors or directly to the end customer. Such bundles can be prepared both for marketing campaigns and as a permanent part of the product lineup.

This process may include, among other things:

• putting together promotional sets consisting of several products,
• creating sales bundles,
• packaging products in promotional packaging,
• preparing kits for seasonal campaigns or promotional events,
• securing and preparing the sets for transport.

Promotional bundles are often used in marketing campaigns, seasonal sales, or when launching new products. They allow companies to increase the average order value, improve product visibility on store shelves, or make their offerings stand out in online sales.

This solution is primarily used by companies in the FMCG, cosmetics, e-commerce, and consumer goods distribution sectors, for whom proper preparation of products for sale is of critical importance.

Co-packing at xCargoLogistics

At xCargoLogistics, we support our clients in carrying out promotional projects by preparing sales and marketing kits at our logistics centers. Thanks to efficient workflow management and the expertise of our operational teams, we are able to efficiently prepare large batches of promotional kits for distribution.

Our logistics infrastructure enables us to handle both short-term promotional campaigns and projects requiring the preparation of large volumes of sales kits.

We provide co-packing services at xCargoLogistics logistics centers in:

• Gliwice
• Zory
• Piotrków Trybunalski
• Poznań
• Zielona Góra
• in Świebodzin

This allows us to provide flexible support to our clients in preparing products for sale and executing marketing campaigns that require efficient logistics services.

Whether you're planning a promotional campaign, launching a new product, or putting together sales kits for your customers, xCargoLogistics will provide logistical support at every stage of the process.